the systm

ran-dom:

Staying alive!

Greece (Taken with Instagram at Moonlight Cafe)

Greece (Taken with Instagram at Moonlight Cafe)

Dog (Taken with instagram)

Dog (Taken with instagram)

Airport (Taken with instagram)

Airport (Taken with instagram)

Budapesten (Taken with instagram)

Budapesten (Taken with instagram)

On the bus (Taken with instagram)

On the bus (Taken with instagram)

It’s a matter of perspecitive. (by floriansimon on Lomography)

It’s a matter of perspecitive. (by floriansimon on Lomography)

Hi Bro.: Lomo Meeting Vienna, 07 April, 2011 (by floriansimon on Lomography)

Hi Bro.: Lomo Meeting Vienna, 07 April, 2011 (by floriansimon on Lomography)

LOMO LC-WIDE

LOMO LC-A LEGACY

It’s been 27 years since the Lomo LC-A entered our analogue life and took our hearts by storm with its shadowy framing, super saturated colours, sharp contrast and multiple exposures. To cherish this little camera in the past we even plated it with gold but never before expanded its lens. Now the day has come and we are welcoming the new offspring of the Lomo LC-A Legacy: The Lomo LC-Wide, that will challenge your Lomographic perception. It is a passionate celebration of the ultra-wide-angle: Still celebrating the classical features of the Lomo LC-A+, the Lomo LC-Wide adds a new dimension of format frenzy to its specially developed ultra-wide-angle 17 mm Minigon glass lens. Switch from half-frame, to square to full format and enjoy a new quality of wide-angle Lomography!

GO EXTREME

Go close, even closer than your perception of closeness tells you to and watch your favourite caterpillar being sucked into the vortex of this 17 mm glass genius. Go wild, even wilder than your mother ever allowed you to and dive into Ultra-Wide-Angle- Lomography! To up the ante a little bit we equipped the Lomo LC-Wide with three formats to choose from: full-, square- or half- format. If you don’t want to think too much while you are shooting, switch to half-frame-format and fit an amazing amount of 72 shots onto one roll of 36 shots film. Fans of retro will stick to the classic square format while panoramic shots are most effective on the full format.

ULTRA-WIDE-LOMOGRAPHY

No matter if you are hooked on breathtaking panoramic shots or if you are more the-closer-the-better-type, we designed the Lomo LC-Wide to satisfy lovers of all extremes. Its delicate 17 mm Minigon glass lens combines the classical features of the Lomo LC-A with an ultra-wide-angle that will open your eyes to an unknown extent. Follow your curiosity and let the Lomo LC-Wide take you into the wide! With all this options, the Lomo LC-Wide catapults you in a format frenzy that triggers unbeliev- able creativity and proves itself to be a trusty offspring of the Lomo LC-A Legacy.

TECHNICAL DETAILS

Exposure area: 36 x 24mm, 24x 24mm (square format), 17 x 24mm (half frame format)

Film Type: Standard 135 roll film

Lens focal length: 17 mm

Maximum aperture: 1:4.5

Angle of view: 103 degrees, 89 degrees (square format) 81 degrees (half frame format)

Focusing range: 0.4m - infinity

Maximum shutter speed: 1/500

Minimum shutter speed: Unlimited

Auto exposure mode: Programmatic

Exposure range: Unlimited ~ EV18

Multiple exposure: Manual shutter cocking with independent MX switch

Film sensitivity supports (ASA/ISO): 100, 200, 400, 800, 1600

Flash: X-type synchronization hot-shoe

Tripod socket thread: Standard 1⁄4” tripod socket

Cable release: Universal cable release socket

Overall dimensions: 108 x 68 x 44.5mm

Weight: 220g (film and battery not included)

WHAT THE HELL IS LOMOGRAPHY

The Lomographic Society International is a globally active organization dedicated to experimental and creative snapshot photography. Boasting over a half-million members across the world, the concept of Lomography encompasses an interactive, vivid, blurred and crazy way of life.

Through our constantly expanding selection of innovative cameras & photographic accessories, we promote analog photography as a creative approach to com- municate, absorb, and capture the world.

Through the efforts and skill of our Lomographic Society members, we seek to document the incredible planet around us in a never-ending stream of snapshots – literally a global “Lomographic” portrait as seen through the eyes of countless individuals and cultures.

PRESS CONTACT

Lomographic Society International

communications@lomography.com 

T + 43-1-899-44-650

www.lomography.com

LC-Wide Microsite

Danube (Taken with instagram)

Danube (Taken with instagram)

Expectation (Taken with instagram)

Expectation (Taken with instagram)